Chivas regal is known for the blended Scotch whisky which was created by Chivas brothers, a share of Pernod Ricard. Chivas Regal 18 year old was created in the span of 1801. It is actually a product of Scotland which is one of the oldest manufacturer highland distillers and was established in the year 1780. The company is said to be the market leader for manufacturing of Scotch whisky around Asia Pacific and as well as in Europe. The company sales have been raised by 60.99 percent concerning from the year 2002 to 2008. Around the whole world, the volume sales of the company have been recorded around 4.8 million from 2012 to 2013 but the sales were gradually decreased by 4.3 million in the year 2015.
During the span of 1801, the company opened its first grocery store in Aberdeen. The store was operated to sale superior food products like coffee, spices, brandies and rums as well. In the year, 1842 Chivas brothers reserved to fund supplies to the royal family belonging to Bakmorale castle at the time when queen victoria visited for first time in Scotland. During 1843’s, Chivas brothers were the one who allowed a royal permit for resourcing things to queen victoria. In the span of 1890, Scotland magazine labeled the Chivas brothers as the finest supplying industry in Scotland. In the year 1850, one of the group member James Chivas determined to react his prosperous demands of consumers by manufacturing of flowing whisky. The company manufactured its first blended whisky in 1860.
Later in the year 1900, the company determined to produce the aged blended whisky for exporting the product to USA, where the demand was pretty high at that time and the very first whisky was labeled as Chivas Regal. Soon after in 1909, the company introduced 25 years old whisky which was label luxury scotch which turned into the leading trademark in USA. Latter in 1949, Seagrams acquired the company which created wider supply in whole over the world. In 1950, the company was able to manage its own distillery for malt whisky utilized in the merger of Chivas Regal. In the year 1990, Chivas Regal funded its diamond anniversary tour. During 1997, the company variety was stretched while with the introduction of extensive aged blended whisky with the introduction of Chivas 18 and in the span of 2007 the company further introduced the whisky Chivas 25.
The company is said to be the leading market whisky distributer in the world with producing of different types of whisky i.e. 12 years, 18 years and 25 years old whiskies. The company has also maintained its reputation while following rules and regulations by means of manufacturing of product and as well as for the distribution procedure. The company has also operated its global website for the sake of its customers.